Services
Digital experiences
Business sites, campaign microsites and IP sites. We write every word before any layout exists, art-direct out of the argument rather than out of a template, then build and deploy. WhatsApp-first, responsive from 320px, and fast on the connection your audience actually has.
A website is not a brochure with links. It is the one argument your business has to win, given somewhere to stand.
Opens WhatsApp Web or the desktop app · +91 90433 36796
Most agency websites are a brochure with links, and most of them were designed
before anyone decided what they were going to say. You can feel it immediately:
a hero image, a headline that could belong to any company in the category, and
three columns of benefits.
We work the other way round.
The argument comes first
Before any layout exists, we work out the one thing the site has to make a
visitor believe. Not three things — one. Then every word, every image and every
decision about what to leave out is answerable to it.
For a bespoke travel company, the argument was that a trip is a story rather
than an itinerary. For a migration consultancy, it was that assessment comes
before advice. For a football club, it was that the rise was earned. Three
completely different sites, and none of them could be swapped for another.
Written, then designed
We write every word. Copy is not something a client fills in after the design
is signed off — it is the design, and treating it as content to be poured into
boxes is why so many sites read as furniture.
WhatsApp-first, because that is where the conversation is
Every site we have built for a client in Kerala, Tamil Nadu or the Gulf converts
on WhatsApp rather than on a form. A contact form that emails into a folder is
a way of looking reachable without being reachable, and our clients needed the
opposite. We do the same on our own site, for the same reason.
Built to be fast where it matters
Indian mobile data, not fibre. Mobile-first, images sized properly, structured
data so assistants and search engines can actually read the thing, and nothing
blocking first paint that does not have to be there.
Before you have to ask
- Who owns the output?
- You do. Full ownership of the final deliverables is assigned to you in writing on final payment. We retain our pipeline and methodology, and non-exclusive rights to show the work in our portfolio once you have approved it. Read the terms
- Is our confidential material safe?
- We are NDA-friendly, you get one named point of contact, and nothing is published without your written approval. Our stated position on which tools ever receive client material is on the studio page. How we handle your material
- How many revisions do we get?
- Two rounds before canon lock, stated up front. Changes after canon lock are change orders, priced when they come up. We publish this so it is a conversation at the start rather than an argument at the end. Engagement models
- Who is actually doing the work?
- The studio is founder-led by Sahaya Rex, who directs every project, and you get one point of contact from first message to delivery. Meet the studio
- Do you build websites as well as films?
- Yes, and for the same reason we make films: the job is working out what the thing has to say, then building the shortest path to saying it. Three client sites are live and linked from the work page.
- Do you write the copy, or do we?
- We write it, and we write it first. A site designed before it is written is a template with someone else's argument in it, and visitors feel that within three seconds even if they cannot name it.
- How much does a website cost?
- We price the whole site as one deliverable rather than per page, because page count has almost nothing to do with the work. Tell us what the site has to do and you get a figure in the first reply.
- Can you build in Malayalam or Tamil?
- Yes, written natively rather than translated at the end — the same rule we apply to film. Bilingual sites are normal for our clients rather than an add-on.
- Will it be fast on Indian mobile data?
- That is the target we build against rather than a desktop on fibre. Mobile-first layouts, images sized properly, and nothing loaded before first paint that does not need to be.
